![]() ![]() In addition to rank, it is also highly responsible for the CTR (Click-Through Rate) of a given page. The meta title holds great power, as it is one of the strongest elements to affect a webpage’s rank for its chosen targeted keywords. For organic search results, the meta title appears in blue, like so: Users searching on Google or any other search engine see the meta title as the first element of any website on the SERP (Search Engine Results Page). Title Tag, Page Title) What is a Meta Title? It’s a safe bet that the current best practices for meta titles, descriptions and headers will stay relevant so whether you’re updating meta tags on an existing site or creating them from scratch, be sure you first know what the rules are. To fully optimize your website, the infrastructure must be built correctly. We have covered meta keywords in slightly more detail at the end of this article, as they are no longer a high priority in the SEO world. Meta keywords used to be a very important part of SEO, but in the last decade, they have become obsolete. General meta tags, such as canonical and robot tags, are not visible to visitors. General meta tags are a part of a given page’s source code and don’t appear on the page itself, as opposed to metadata such as titles and descriptions (which are quite unique in that they do appear in certain areas of a page – more on that further down). Two important exceptions are what we will refer to as general meta tags and meta keywords. The main ones are meta titles, meta descriptions and headers. Metadata can refer to different things in several different fields, but in regards to SEO, they have a very specific set of parameters. Meta tags inform search engines how to display your page to users and how it will appear in search results. Meta tags are elements that provide important info about your page to search engines and are located in the header section of HTML code.
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